Claudia Lux
Kris Wehipeihana is covering this better than me. I have a few highlights
http://www.ifla.org/ has a Success Stories section which she asks NZ libraries to add to as it's important for their advocacy functions. Success stories show how libraries develop and support the information society. They help networking and partnering; show the value of libraries; help you measure the impact your work has for a student, teacher, administrator....Transparency - what is a librarian doing all day? Do our users know? Can we explain it? Do we explain it?Libraries aren't visible to city planners. Need to explain what we do, advocate. Start marketing
no complaints - don't go up to the minister saying "My library leaks and no-one's coming and I need more money and more space!" - just puts off the minister. Instead try "I read your speech, it was great, and even though you don't know it, it has a lot to do with libraries, I'd love to talk about how we can support your work." Next time s/he remembers your name and that you're a nice person. :-)
Good news "Great news! We've got so many people coming into the library that there's no room for them all to sit down!"
surprise your customer
define successful methods
present your normal work differentlyUse success stories and pictures to convince your politician. One picture, or a short video, says more about your activity than a long report, and sticks in their mind better. (NB politicians love children so lots of pictures of children. Young adults are harder...)What can you do?
shape the picture
collect arguments
know developments in advance
connect to the library association
help analyse possibilities
show best practice
make demands
never stopSuccessful advocacy needs training and is ongoing.Q: Is it time to update the public libraries manifesto?A: yesQ: re what steps we could take to support indigenous / tangata whenua (question was more involved/specific but I lost part of it)A: Claudia promises to bring this to the governing board at IFLA. Applause from the audience.Q: Why be involved in IFLA - how would home community benefit?A: If you don't contribute who will? We're privileged speaking English so easier to have influence. (Three very active NZ chairs already. We're "small and smart".) Bringing many ideas, big and small, back to your library. And shows you and your library how well you're really doing.
no complaints - don't go up to the minister saying "My library leaks and no-one's coming and I need more money and more space!" - just puts off the minister. Instead try "I read your speech, it was great, and even though you don't know it, it has a lot to do with libraries, I'd love to talk about how we can support your work." Next time s/he remembers your name and that you're a nice person. :-)
Good news "Great news! We've got so many people coming into the library that there's no room for them all to sit down!"
surprise your customer
define successful methods
present your normal work differentlyUse success stories and pictures to convince your politician. One picture, or a short video, says more about your activity than a long report, and sticks in their mind better. (NB politicians love children so lots of pictures of children. Young adults are harder...)What can you do?
shape the picture
collect arguments
know developments in advance
connect to the library association
help analyse possibilities
show best practice
make demands
never stopSuccessful advocacy needs training and is ongoing.Q: Is it time to update the public libraries manifesto?A: yesQ: re what steps we could take to support indigenous / tangata whenua (question was more involved/specific but I lost part of it)A: Claudia promises to bring this to the governing board at IFLA. Applause from the audience.Q: Why be involved in IFLA - how would home community benefit?A: If you don't contribute who will? We're privileged speaking English so easier to have influence. (Three very active NZ chairs already. We're "small and smart".) Bringing many ideas, big and small, back to your library. And shows you and your library how well you're really doing.
Ib Summary Claudia has an amazing ability of making her presentation right to the point. She talks and interacts with public by asking simple questions and adding “what do you do for your community?” and she is not afraid to say: “Libraries are not visible for other ministries or departments”, so you librarians, act! No complaints, talk about good news, surprise your customers and politicians, present your normal work in a new way. Claudia Lux sends us a very important message: Activate all librarians now!
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